18% of employees will take a pay-cut to work for an NPO
According to Aviva’s recent How We Live report, almost two thirds of workers (64%) would consider taking a pay cut if a new role offered other benefits with more than a fifth of workers (22%) stating they would think about taking a lower salary if they had the option to do hybrid working, while almost a third (31%) would do the same if they were able to choose flexible working hours.
Almost a fifth of workers (18%) reported that they would be prepared to take a wage cut if they were going to work for a charity or not-for-profit organisation and 15% would do so if the company had strong environmental credentials. This view is higher amongst under-25s, with a quarter of people in this age group saying they would consider a lower salary for these reasons.
Aviva’s previous How We Live report (November 2021) discovered two thirds of employees intend to make changes to their careers in the next 12 months.
Aside from potential pay-cuts, the study found that around three fifths (58%) of UK workers would consider changing their current role for a “greener” career.
The study suggested that this attitude is more prevalent in some sectors than others, with workers in finance and engineering / building among those most likely to hold this view at 70% in both cases.
| Industry | Percentage of workers who would consider switching to a “green” career |
| Finance | 70% |
| Architecture, engineering and building | 70% |
| IT and telecoms | 69% |
| Legal | 64% |
| Manufacturing and utilities | 63% |
| Healthcare | 58% |
| Education | 58% |
| Retail, catering and leisure | 57% |
| Travel and transport | 54% |
Green schemes in the workplace
However, there is increasing evidence that employers are becoming greener with three quarters of workers saying their employer has made changes to improve its environmental impact in the last five years – although 75% of people within this group feel there is still more to do.
More than a fifth (21%) of workers say they are already participating in initiatives to make their employer more environmentally-friendly, while an additional 50% of employees would like to get more involved in this area.
The report also reported welcomed news regarding the uptake of existing “green” schemes with current employers with the majority of employees saying that their organisations offer some initiatives aimed at reducing their impact on the planet, ranging from cycle-to-work programmes, to removing single-use plastic from workplaces, to electric vehicle leasing schemes.
| Workplace scheme for employees | Percentage of employees saying scheme is offered at their workplace | Estimated number of UK employees able to make use of such a scheme* |
| Cycle-to-work / bike loan scheme | 68% | 22.1 million |
| Subsidised public transport / loans for transport season tickets | 60% | 19.5 million |
| Removing single-use plastic from the workplace | 77% | 25 million |
| Paperless office | 71% | 23.1 million |
| Vegan / vegetarian options in workplace canteens | 70% | 22.7 million |
| Hybrid / remote working (to reduce commuter pollution) | 67% | 21.8 million |
| Making use of video calls to reduce unnecessary travel | 79% | 25.7 million |
| Using refillable cups for drinks | 85% | 27.6 million |
| Volunteering through environmentally-friendly workplace schemes | 60% | 19.5 million |
| Electrical vehicle (EV) leasing scheme | 55% | 17.9 million |
Jon Marsh, MD, Partnerships, Aviva General Insurance says: “Sustainability is very much on the radar for businesses large and small and it is positive news that so many UK people are bringing green thinking into their working routines, as well as their personal lives.
“The latest How We Live data shows that a great many employees are already involved in environmental initiatives in their workplace – from simply re-using cups, to limiting unnecessary travel, to making use of electric vehicle leasing schemes.
“Three quarters of workers acknowledge that their employer has made environmental progress in the past five years – but they want to do more to make a difference. This could mean actions taken in a current role or switching to a position with a more environmental focus – but the emphasis on green career ambitions is clear.”
