In the midst of recent controversies surrounding the Elon Musk-owned platform, X, formerly known as Twitter, has opened its job search function, X Hiring, to all users. The move comes after the feature’s beta release last August, initially available exclusively to verified organizations on the platform.
Elon Musk positioned X Hiring as a direct competitor to Microsoft subsidiary LinkedIn, expressing dissatisfaction with the latter’s user experience. He stated on August 27, “People send me LinkedIn links sometimes, but the cringe level is so high that I just can’t bring myself to use it, so I ask for the resume or bio to be emailed. We will make sure that the X competitor to LinkedIn is cool.”
The company has revealed plans for a mobile-friendly version of X Hiring for iOS and Android operating systems, though no specific timeline was provided.
The company has revealed plans for a mobile-friendly version of X Hiring for iOS and Android operating systems
X Hiring enters a competitive market, challenging established platforms such as Indeed and Monster, as well as technology giants Meta and Google, which have offered job posting capabilities for years. The platform allows users to search for jobs by keyword or location, with the option to filter for remote-only roles. If provided by the employer, the pay range is displayed alongside the job’s location.
This salary transparency feature addresses a growing trend in job boards. Notably, in September, Indeed reported that half of U.S. job postings for the month of August included some form of employer-provided salary information.
However, the platform’s recent controversies may present challenges for X Hiring adoption. Advertisers, including IBM, Apple, Lionsgate, and Disney, have paused their ads on X due to reports of disinformation and offensive content hosted on the site, according to Social Media Today. The impact of these controversies on employer willingness to use X Hiring remains uncertain.
As X expands its services and competes in the job search market, the platform faces not only the technical challenges of providing a user-friendly experience but also the reputational hurdles posed by recent controversies. The success of X Hiring will be closely watched as it navigates these complexities in the evolving landscape of online recruitment.