Tag: Branding

Brand repositions to reflect new world of work

Recruitment company Hays recently revealed a major brand refresh and repositioning to better meet the evolving needs of organisations and professionals in the new world of work.

With the many changes to the working world since the onset of the pandemic, Hays has evolved as an organisation which they believe has placed them in a better position to meet the changing requirements and challenges of its customers and address, such as:

  • long-term skill shortages
  • new job category creation
  • the constant need to upskill workforce
  • higher wage inflation
  • changing work habits

The company believes that their brand refresh and repositioning signal their increasing focus on delivering to their customer’s needs by providing a wider range of services and support.

They will consolidate their sub-brands, simplify their structure, and revamp their messaging. In addition, the company plans to connect all areas of its business to enable better knowledge-sharing, continual enhancement services, and delivery of a more personalised experience.

The change aims to ensure that customers find it seamless and straightforward to access any aspect of their services and that it is easy to do business with them.

The move follows comprehensive research undertaken by the company in 2021. Their new tagline “Working for your tomorrow” signifies their intention to work alongside their customers to help them achieve their goals as well as putting their customers at the centre of everything they do, looking to the future and anticipating what their customers need to help them make the most of opportunities that lie ahead.

Alistair Cox, Hays Chief Executive, commented: “Hays sits at the heart of what economies need most to thrive – talented workforces – and we know that the creation, development and retention of workforces is becoming more complex. Our business is all about people, so this next phase of our own evolution is designed to better solve these challenges for our clients and candidates. By doing so, we aim to help more businesses and the people in them to succeed in this rapidly changing world of work.

“It is an exciting time to be part of Hays, what we’re doing now will define our success as a business for years to come. The unique scale, breadth and depth of Hays’ knowledge and expertise worldwide makes us stronger in the market than ever before. Bringing the full power of our insights and capability to each customer in an integrated and customer-centric way will create a formidable platform for our own growth.”

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