Tag: coaching

87% of organisations are currently using coaching

Digital coaching platform, CoachHub has presented the findings of its 2023 Business Trends in Coaching survey, and it has identified coaching has become an integral part of learning and development for the modern organisation.

Coaching is among the top three tools in which companies are investing their learning and development budget at present. Business buyers surveyed stated that they see employee wellbeing as the top use case for coaching, followed closely by leadership development.

Professor Jonathan Passmore, Senior Vice President (Coaching) at CoachHub said: “For generations, coaches and clients have been experiencing the breadth of benefits that coaching brings, and it is truly wonderful to see that this is increasingly being heard at an organisational level.”

Alongside an increase in coaching spend is an increase in openness to the application of new technologies within people development, with almost two thirds (61%) of respondents stating that they believe in the potential of virtual reality in the sector.

Other key findings include:

  • 87% of organisations are currently using coaching
  • 44% of respondents say that coaching supports professional development, increasing performance, or learning new skills
  • 85% predicted that there would be growth in the demand for managers developing coaching skills in their organisation.

Passmore continued: “The evidence shows that the learning and development industry is fast embracing the benefits of virtual delivery. There is a clear demand for a coaching model which responds to the needs of the user at a time and a place that suits them,” continued Passmore. “It has never been a better time to democratise access to coaching, ensuring that coaching is for everyone, regardless of seniority or job title.”

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72% of senior staff admit to lack of training and development  
Learning and development programmes need urgent attention according to CoachHub’s 2021 Global HR Survey.

To meet the demands of today’s workforce, companies need to adapt to the needs of individual employees and research has revealed that only two in five companies do this. Almost half (45%) of businesses only provide standardised offerings to all workers and employees aren’t happy with their current training programmes; with 72% of those in senior training and development roles admitting that their staff feel there is a lack of training and development initiatives.

Almost all (92%) respondents believe that training and development budgets will increase in the year ahead, which is creates great opportunities to grow and develop organisations.

Juliane Sterzl, Senior Vice president for EMEA at CoachHub said: “Currently, organisations do not appreciate the full potential of training and development programmes that are out there. While minor adjustments following widespread remote working were implemented, many solutions were simply digitally-adapted rather than being digital first by design. Today, workers need more sophisticated, personalised approach.”

Almost all leaders (97%) believe that it is important to adapt their employee training and development programme to the current business climate with 77% of respondents agreeing that there is a great need to invest in employee training and development post pandemic and remote working.

The survey results show that 70% of decision makers identify that their employees are interested in a return to face-to-face learning and training following a switch to digital during the pandemic. “The large proportion of people longing for face-to-face contact actually signals that we’re craving more human interaction and collaboration than some of the digital tools allow. It’s not about ditching digital development completely, but instead better marrying the convenience and increased accessibility that digital platforms provide, with the real interactions that we once associated with physically meeting with people,” commented Sterzl.



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