Tag: Social media

Side hustles are a priority for the next generation

According to new data by business finance lender, Sonovate, flexible work culture is a key consideration for most young workers when choosing a job, with over half (53%) of 18 to 34-year-olds claiming that talented young people won’t join companies that don’t champion flexible working.

The data also suggested that portfolio careers will become increasingly popular among younger workers in the next decade with 59% of 18 to 34-year-olds agreeing and 54% of the same age demographic saying that having a portfolio career will be important to them at some stage in their career.

The majority (57%) of young respondents don’t believe they need to be in an office full time to learn what they need, and feel they are well equipped to do it all virtually. The survey indicates that young workers see the benefits of freelance work, giving them the flexibility to experiment with different career routes (57%) and to have a family or pursue their interests (50%).

Over a third (36%) of 18 to 34-year-olds have made a career change in order to work more flexibly during the pandemic and the report suggested that the pandemic prompted a shift in attitudes towards jobs among the younger working generation with 44% of 18 to 34-year-olds claiming they don’t want to work the way they did before the pandemic. This is why and over half (54%) of this demographic feel that a shift towards more freelance working is a good thing for graduates, school leavers and new entrants into the world of work.

Richard Prime, co-founder and co-CEO at Sonovate commented: “As the pandemic caused a significant proportion of the UK’s younger employees to lose jobs or go on furlough, young workers had more time than ever to consider what they want from their careers. Younger people’s preferences toward portfolio careers and multiple side-gigs are rooted in a desire for a better work/life balance and to make an income from what they are passionate about. Now, these preferences are being heard more loudly than ever, with people and companies learning to juggle accordingly.”

Lotanna Ezeike, founder and CEO at XPO, a platform that helps social media influencers get paid on time, also weighed in: “For young people today, the concept of what a ‘career’ should look like is a lot more malleable than for any past generation. A central priority for many is finding flexibility. But the idea of working on a contract or freelance basis isn’t, to them, just about being flexible to work less or hang out more. Instead, a more contract or part-time work life supports their desire for greater ownership over what they do and how they spend their working lives. Many creators and influencers want to work but it’s important to them to ‘own’ their time and retain their freedom to choose how they spend it doing things they love.”

Managing Director of TALiNT Partners, Ken Brotherston has been outspoken when it comes to the notion of the side hustle. He commented: “While the scenario of a portfolio of work holds true for a certain percentage of the working population, this isn’t so for large part of it. There is a significant portion of the workforce who aren’t influencers and need the certainty of a permanent job, as well as the need to supplement their income to pay bills. This scenario isn’t choosing a portfolio of work because it’s cool and flexible, they do it out of necessity.”

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Own your niche and share high-quality content to stand out

Creating content about your day job on social media could earn you extra money according to new research from Lickd.

With access to social networks literally in our back pockets, it’s no wonder work-life has become a huge part of our social media activity. Lickd looked at top influencers in uniform such as doctors and firefighters and analysed their estimated earnings.

The research revealed that Dr Mikhail Varshavksy’s YouTube videos sharing health advice is estimated to earn him over $25K per post which provide health advice.

Name

Profession

Subscribers

Estimated Earnings (per post)

Dr Mikhail Varshavsky

Doctor

7.33 million

$25,251

Jason Patton

Firefighter

306K

$8,019

Darryl Williams Junior

Military

1.23 million

$3,397

Ashley Adkins

Nurse

62.8K

$49

Ben Pearson (ex-Police Interceptor) who has 47.2k subscribers commented: “I always thought YouTube was for 14-year-old rubbery people who didn’t shave yet. I never thought that an over the hill 45-year-old with mental health issues could ever succeed on that kind of platform. It’s not how old you are that counts, but the stories you hold that keep people interested. If you wear a uniform, or come from the emergency services, you’ll have more stories and lived a life that others can only imagine. Say it on YouTube, and people will be fascinated!”

Here are a few top tips from Lickd experts on how to turn your day job into social media-worthy content:

  1. Own your niche – Ask yourself what makes what you have to say about your profession different from others on the same level as you. What insight do you have that sets you apart?
  2. Post engaging content regularly and consistently – For your channel to be successful you need a loyal audience. To keep them engaged, create a content upload schedule so your subscribers know exactly when to expect a post.
  3. Ensure your content is high quality – From the relevancy of your topic to your audience to the background music you use, you need to provide quality content to be able to stand out from the noise on social media.

Photo courtesy of Canva.com

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