Antony Woodcock, MD of GIG

UK’s largest app for flexible shift work launches new campaign

The gig economy may be key to overcoming staffing shortages

For a lot of us, the pandemic shifted the way we see work for good. More people began to embrace flexibility and seek out new working options.

But flexibility is something that’s been at the heart of the ethos for temporary staffing platform GIG long before the pandemic.

Flexible shift work app GIG means for candidates that there are no requirements for working 9-5, 5 days a week. Instead, they’re able to choose when they work and where they work, as much or as little as they like. That means candidates could be working as a Warehouse Operative one day, and serving behind a bar the next.

The new campaign features, Dave, the star of GIG’s new Sky Go ad campaign, and he does exactly that. Dave picks the gigs that work for him, from warehousing, to hospitality, to events – meaning he’s got time to spend with the people who matter.

In a post-pandemic, skills short economy, flexible working has become more than a buzzword, it’s essential to the future of staffing.

TALiNT International has reported time and time again that candidates in the job market are continuously looking for flexible working options; those jobs that allow candidates to work around their studies, caring responsibilities or if they merely want to spend quality time with their family. But flexibility doesn’t just have to be for those looking at part time hours either as this could result in lower pay. With GIG potential candidates can still work full time, when and where they want. For instance, workers joining the GIG hub model may work full time 6 days a week, with many opting to work away at GIG’s warehouse partners, supplying some of the UKs biggest retailers.

The gig economy hasn’t always had a good reputation, but GIG shows that this flexibility doesn’t have to come at a cost. Their workers are guaranteed the basic rights that other gig economy providers often miss, such as holiday pay, and they push all their partners to offer well above minimum wage rates.

Antony Woodcock, MD of GIG commented: “Flexible working can offer a diverse range of opportunities for all, and that it doesn’t just have to be something that [fills a gap]. The whole concept behind the campaign is to showcase the opportunities that flexibility with GIG can bring. If you don’t want to be tied down to a single job, working hours that don’t fit your life, then there is another option. If you’re looking for regular shifts, training and experience to be able to build a career, that’s also something you can achieve with GIG.”

For businesses, there are clear gains to be made too ­– flexibility is not only a vital way to deal with the peaks and troughs that an increasingly unpredictable world throws their way, but it may also be the key to unlocking the talent needed to overcome staffing shortages.

With both businesses and workers being hit by recent increases in the cost of living, flexible solutions such as GIG can be a much-needed lifeline.

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