Tag: jobseekers

UK vacancies up 48% year-on-year

The locations with the highest rates of jobseekers have been revealed in a new study. London, Manchester, Birmingham, and towns on London’s commuter belt topped the list. The study results indicate that as offices reopen and daily commuting re-commence, workers are searching for roles closer to home.

The research by job search engine Adzuna also revealed that every advertised London-based job ad received an average of 65 views during April – indicative of high job churn in the capital city and centre of the Great Resignation in the UK.

Second on the list of jobseeker activity was Manchester, with over nine views for every job listing. Birmingham was third at over seven views per ad.

Edinburgh, Scotland, and Cardiff, Wales, also featured on this list, with view rates of 2.5 and 1.83, respectively. Northern Ireland, however, didn’t feature on the list – possibly showing that the Great Resignation has not reached them yet.

Further findings for April 2022 included:

  • Advertised vacancies in the UK were up 48% year-on-year, to 1,298,581.
  • Over half a million vacancies were on offer across London and surrounding areas.
  • The average advertised salary in London and surrounding commutable areas was £45,515.
  • The average advertised UK salary was £36,587 in April. This is 3% lower than 12 months ago (£37,898).
  • The number of advertised vacancies has exceeded the number of job seekers for the first time.

The study also revealed a growing interest in jobs within commuter towns. Slough and Heathrow experienced the fourth-highest jobseeker activity level. While traditionally, workers in these locations would have commuted into London, they are now looking for jobs closer to home. Job ads, on average, received over four views per posting in these areas.

There was also high jobseeker demand in other commuter towns around London:

  • Chelmsford (2.47)
  • Reading (2.45)
  • Guildford and Aldershot (2.07)
  • Luton (1.88)
  • Crawley (1.87)

The commuter belt towns accounted for a fifth of the list of top 30 UK towns and cities with the highest jobseeker activity.

Looking across the UK, England had the highest activity from jobseekers, with an average of 3.6 views per job ad. Rates were much lower across the rest of the UK with Scotland at 0.26, Wales at 0.11 and Northern Ireland at only 0.03.

Paul Lewis, Chief Customer Officer at Adzuna, comments: “London is at the core of the Great Resignation in the UK, but our data reveals the trend is spreading out fast. In particular, jobs in commuter towns are seeing high interest levels driven by a renewed interest from Brits to spend more time at home. As offices have reopened and commutes have restarted, workers are looking for close to home options that will continue to give them the flexibility they got used to over the pandemic and various lockdowns, be that picking the kids up from school, or simply working flexible hours. The return-to-office is a huge driver of the current high movement between jobs, and companies offering fully remote options, or even much publicised ‘work from anywhere’ policies, are stealing a march on the competition and coming out on top.”

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Salary secrecy culture is detrimental to hiring

New research commissioned by Reed.co.uk, one of the UK’s leading jobs and careers sites, has revealed that that 78% of jobseekers are less likely to apply for a job vacancy that does not display a salary.

Amid labour shortages and a cost of living crisis, a culture of salary secrecy is limiting hiring managers’ ability to secure the best talent. The research revealed that 22% of jobseekers will only apply for jobs with a listed salary, with recruiters admitting that they still either don’t include the salary, or only sometimes include it, on nearly half of all job ads.

Money talks, but employers remain silent

With more than 42% of companies currently finding it more difficult than usual to generate applications, the research indicates that there is a clear need for businesses to update their salary transparency protocols.

With jobseekers stating that salary is the number one reason to apply for a job, almost two-thirds (62%) of hiring managers believe a lack of salary transparency on job ads has no negative impact on applications, and less than half (46%) of employers have a salary transparency policy. There seems to be a disconnect between hirers and candidates despite data from Reed.co.uk showing that ads that display salaries receive 27% more applications than those that don’t.

Furthermore, almost half (48%) of all jobseekers say the absence of a salary on a job advert negatively impacts their perception of the hiring company with a quarter (26%) reporting that the word “competitive” in a salary description is likely to put them off applying for the role.

Transparency enables greater diversity

Improving salary transparency could contribute towards solving the nation’s hiring challenges, as well as widening the candidate pool for employers.

A high proportion of hiring managers found that providing salary details delivered more applications (42%), greater relevancy of applications (38%), and saved time in the recruitment process (35%).

More than a quarter (27%) also said showing salary generated more applications from diverse candidates. This is supported by data from the study which found that women (81%), disabled (81%), LGBTQ+ (81%), and black people (87%) were much less likely to apply for a role without a salary being shown, compared to the national average (78%).

Simon Wingate, Managing Director of Reed.co.uk made comment: “You wouldn’t shop in a supermarket that doesn’t list its prices, so why should we expect people to sift through job ads that don’t advertise salary? From our research, it’s clear that jobseekers want to apply for roles at businesses that are open about what they pay.”

“Not only will [revealing pay] generate more applications, you’ll likely improve relevancy and save time in the process. You’ll also be able to attract from a wider talent pool and avoid any negative impact to your employer brand. Businesses need to be more open to salary transparency or risk losing out on the best candidates.”

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In-demand roles reflect the changing views of jobseekers 

According to the latest research from Adzuna, pet sitting is the most sought-after job in the UK, with other popular positions including aircraft cleaner, chauffeur and NHS call handler.

Adzuna reported that its analysis of more than 5,200 different job titles found that pet sitting had the most amount of interest, with the average salary being £24,210.

Other popular job adverts, based on the number of times they were looked at, included animal handler, animal groomer, and farm manager, the survey revealed.

Adzuna believes that the most in-demand roles for 2022 reflected the changing views of jobseekers since the pandemic.

They found that a total of 24 of the 30 most sought-after jobs offered lower pay than the current average advertised UK salary of £36,339.

Paul Lewis, from Adzuna, commented, “The most sought-after jobs in the UK are roles where workers are doing what they love or giving back to the community, rather than scoring high salaries. Animal jobs are proving particularly popular, with pet sitter roles the most clicked on job ads of the thousands of job roles on our site. Lockdown catalysed an increase in pet adoptions and it seems jobseekers are looking to get in on the act by taking on pet sitting jobs.”

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35% of employees leave for more money

Energy business Gazprom Marketing and Trading released the results of its recent survey which have enabled the company to create a profile of the average UK job hunter, discover the most common reasons for moving job, and determined how important company reputation really is.

Findings stated that 60% of respondents look for a new job because they want new challenges and better progression which a bigger motivator than more money (24%). Despite this, the biggest factor for workers accepting their current role was revealed to be an attractive salary (35%). With culture being the third reason employees seek out new roles.

Three quarters of candidates said a company’s reputation is important when looking for a job, which emphasises the importance of employer branding. A staggering 84% of job seekers find a new role within the first six months of beginning their search with almost half (49%) finding one in the first three months.

We’ve heard time and again that the onboarding process is key to retaining staff and the survey revealed that 95% of applicants attend fewer than five interviews during the selection process before securing a new role, while only 5% attend six or more. Employers need to ask themselves if five interviews are too many interviews because remember, while you’re interviewing a potential candidate, so are other employers.

Interestingly, more jobseekers use employer websites directly (57%) than job posting sites (54%), with only 12% working directly with recruiters. Professional networks (40%) and social media (26%) also play a role.

A Resourcing Partner at GM&T commented: “If a business effectively builds its reputation, their dream candidates will soon start knocking on their door. And while this takes time, it’s a worthwhile investment that will ensure relevant, high-quality candidates, while helping to lower an organisation’s recruitment overheads in the long-term too.”

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